A new concept for a historic luxury brand

The interiors evoke the brand origins, as a fabric mill to the haute couture, taking inspiration from the industrial architecture of the original Agnona factory.

The rational, modular metal and eucalyptus fixtures form a perimeter of shelving and hanging punctuated by wooden display elements evocative of the “navetta”, a component used to weave the precious yarns across the warp.

This narrative of textile expertise is literally explored in hand crafted plaster walls, treated to recall the texture of a precious cashmere weave.

A sense of craftsmanship characterizing the brand is interpreted in sleek panels of hand embroidered silk wallcovering depicting teasles, a natural type of thistle used to brush noble fibres, and in the handmade fishbone rugs.

Warm shades of taupe velvet cover the plinths exhibiting the most iconic pieces.

Concept Store

London, England

Area: 78 sqm
Client: Agnona